कर्मण्येवाधिकारस्ते मा फलेषु कदाचन |
मा कर्मफलहेतुर्भूर्मा ते सङ्गोऽस्त्वकर्मणि ||
You have a right to perform your prescribed duties, but you are not entitled to the fruits of your actions. Never consider yourself to be the cause of the results of your activities, nor be attached to inaction.
What we leave behind? Our legacy? money? Where to are we marching forward each day? What is the destiny? Meaningful life is meant to create something everlasting – a legacy. My Great teacher says to leave all upto Him and we shall just do our duty – doing the duty is a journey towards destiny.
Our Journey towards the destiny cares about creating genuine nutrition product and nothing else. If we work hard and truthful, our customers will do the rest to complete our journey. We realize that we run marathon – not sprint a run. Building a brand, gaining customer trust takes long, consistent genuine effort. That is all what we are about. Uncompromising and truthful to our claims.
Every entrepreneur has a destiny – a coexistence of purpose and passion. All we need to is to identify a pressing problem of the society and solve it. Results will follow. We aspire our company to solve such a pressing nutrition problem for the current and future generations to come.
My partner is an amateur athlete who is a frequent participant in triathlons. He is a long-distance runner, cyclist, and an avid swimmer. He has crossed the English Channel from the UK to France as part of a relay swim team. All this takes exceptional preparation centred around proper nutrition. Athletes not only train right but also needs to eat right i.e. balanced nutritious food. Our products were created, modified and fine-tuned as a necessity for his training and, in turn, his capacity to train, sustain energy.
What we developed for our own family, is now promoted as a product for many. We are glad that these products are helping many of our customers towards developing and maintaining a healthy lifestyle. Our mission is to develop many more products to serve the nutritional needs of our customers.
We are excited about our mission and hope sincerely to make a difference to those who choose SIRIMIRI as an integral part of their health needs.
About the founders
Vijaya Rajan – Homemaker, turned entrepreneur, focuses her energy on developing food products that
are good for the body and mind in the long run. Very frustrated about the aisle full of sugar infested food products
in the supermarkets calling itself nutritious, started her own small initiative to provide genuine products with natural
ingredients. Vijaya is a post graduate in commerce and loves philosophy. She believes opportunity favours the ones
who connect to the customers directly.
And .. when she gets time, worries about her son like any other mother would do.
Rajan Srinivasan – Joined Vijaya in her quest to be an entrepreneur. Loves challenges. Worked as a computer engineer for more than two decades. Responsible for the operations of the company. Strongly believes in the quality processes. No company can achieve the success without having focus on the repeatable, verifiable quality process. He is a runner, cyclist and an avid swimmer. Have done few half marathons, Olympic distance triathlons, multiple long-distance sea swimmings. He has also crossed English Channel from UK to France as part of relay.